Mens vi lavede research på bogen, stødte vi på mange gode citater om cross channel. Her er syv udvalgte.
“We are channel agnostic, and brand and customer centric.”
Craig Levvitt, CEO of Kate Spade NY

“The strategy is connecting the channels and getting the most out of each channel.“
Ken C. Hicks, CEO of Foot Locker

“I think customers are ahead of us retailers in terms of how they use technology.”
Cy Fenton, SVP of IT for Retailer Books-A-Million

“Today the customer gets everything everywhere at every time. There is radical transparency in the market, also pricewise. With that we have to comply, and we do.“
Thomas Storck, Chief Merchandising and Multichannel Officer, Galeria Kaufhof

“You aren’t just a retailer… you need to be an entertainer and a teacher.”
Bert Jacobs, CEO of @LifeIsGood

“Consumers don’t GO shopping anymore, they are ALWAYS shopping.”
CEO @JDASoftware #NRF14

“Retail is the theater for a brand so write the script, set the stage, and take the customer to another place.”
#OgilvyNRF

butikken cross channel digitalt forbrugeren strategi