Fremtidens shopping beskrevet meget levende præcist og levende i en lille historie på Man kan altid diskutere enkelte detaljer, men det er godt at have dette billede foran sig, når man snakker om eller planlægger detailhandel.

This scenario is fictional, but it’s neither as futuristic nor as fanciful as you might think. All the technology Amy uses is already available—and within five years, much of it will be ubiquitous. But what seems like a dream come true for the shopper—an abundance of information, near-perfect price transparency, a parade of special deals—is already feeling more like a nightmare for many retailers.

Læs det hele her